Roger Martin
Apr 18, 2021

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Per my response to Gina. If that was your pitch to adopt a new tool, you wouldn’t get any customers. If you want to defend something that has low and intermittent value, it isn’t a bad defense. But why make the bar so incredibly low just to defend something?

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Roger Martin
Roger Martin

Written by Roger Martin

Professor Roger Martin is a writer, strategy advisor and in 2017 was named the #1 management thinker in world. He is also former Dean of the Rotman School.

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